Before the NCAA Tournament begins with opening round games in Dayton, lawyers for the organization that will haul in an estimated billion dollars in revenue from college basketball’s biggest event will be in a California courtroom fighting off a threat to its current model and its future.
The antitrust lawsuit over athlete compensation brought by former UCLA basketball star Ed O’Bannon returns to court Tuesday, when oral arguments will begin as the NCAA fights to overturn a decision it largely lost in August.
Federal judge Claudia Wilken ruled then that the NCAA unlawfully restricts athletes’ rights to revenues from the use of their names, images, and likenesses in video games, television broadcasts, and other forms of publicity and as a result, schools will soon be able to offer future football and basketball players as much as $5,000 per year.
Full Content: The Huffington Post
Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.
Featured News
Plaintiffs Seek Communications In Antitrust Case Against Pioneer
May 9, 2024 by
CPI
UK Government Approves Vodafone-Hutchison Merger
May 9, 2024 by
CPI
Senate Majority Leader Announces Plan for AI Regulation Framework
May 9, 2024 by
CPI
BBVA Initiates Aggressive Takeover Bid for Sabadell
May 9, 2024 by
CPI
TikTok to Label AI-Generated Content Amid Election Interference Concerns
May 9, 2024 by
CPI
Antitrust Mix by CPI
Antitrust Chronicle® – Ecosystems
May 9, 2024 by
CPI
Mapping Antitrust onto Digital Ecosystems
May 9, 2024 by
CPI
Ecosystems and Competition Law: A Law and Political Economy Approach
May 9, 2024 by
CPI
Ecosystem Theories of Harm: What is Beyond the Buzzword?
May 9, 2024 by
CPI
Open Ecosystems: Benefits, Challenges, and Implications for Antitrust
May 9, 2024 by
CPI