Elon Musk’s attempts to woo creators onto X is reportedly an uphill battle. As The Wall Street Journal (WSJ) reported Sunday (March 24), Musk met with creators soon after acquiring the social media platform — then still known as Twitter — to find out how at make them...
As contextual commerce transforms online shopping, social media platforms are seizing the opportunity to integrate purchasing into their platforms. These apps and websites, once just avenues for sharing updates and connecting with friends, have become robust eCommerce ecosystems. From Facebook and Instagram to TikTok and Pinterest, these platforms have been integrating shopping...
LinkedIn says it is exploring a gaming element for its employment networking platform. “We’re playing with adding puzzle-based games within the LinkedIn experience to unlock a bit of fun, deepen relationships, and hopefully spark the opportunity for conversations,” a spokesperson told PYMNTS Sunday (March 17). “Stay...
TikTok’s troubles apparently go beyond a possible ban in the U.S. The social media platform has seen user growth slow for the first time in its history, The Wall Street Journal (WSJ) reported Sunday (March 17), citing sources familiar with the matter. That report lists...
X reportedly plans to debut a television app for smart TVs in a bid to compete with YouTube. That app could launch on Amazon and Samsung televisions in the coming days, Fortune reported Friday (March 8), citing an unidentified employee of Elon Musk’s media platform. That source...
Instagram is reportedly developing a feature that will allow users to track the real-time locations of their friends. This “Friend Map” feature is still in the prototype stage and not yet being tested externally, TechCrunch reported Monday (Feb. 26). The idea behind the Friend Map is to give...
Instagram is making it easier for brands and creators to collaborate on the platform, with the expansion of its creator marketplace to eight new markets. Since 2022, when the creator marketplace was first introduced in the United States, thousands of creators and brands have joined...
X, formerly known as Twitter, is preparing to launch new ways for advertisers to align with content creators to reach consumers. With the social media platform’s new Creator Targeting tool that will be launched this month, advertisers “can run ads against a curated list of...
As social media platforms compete to capture consumers’ impulse spending, Pinterest has been making changes to the shopping experience to drive in-app and on-site purchasing. The social media company shared Thursday (Feb. 8) on an earnings call accompanying the release of its fourth-quarter and full-year...
