No matter how tricky aligning a QR code to the brackets on a phone screen might be, it’s not pushing smartphone owners away.
A Nielsen report released last week showed that quick response (QR) codes, or bar codes, have emerged as one of the most popular methods of mobile payment.
The square shaped code, which was first invented in Japan in 1994, is used to store digital information and is often used in product packaging, as well as sales and marketing campaigns.
Of the 4,000 mobile users surveyed over 45 percent said they prefer QR codes for checkout.
Near Field Communication (NFC), which powers Google Wallet and Isis, emerged as the second most popular payment method, with 37 percent of mobile users and 19 percent of tablet users choosing it.
The report did show a divide between QR code users, with 29 percent preferring to scan a code at the store and 45 percent preferring to present a code for the cashier to scan.
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