Warby Parker

Brands Launch Eclipse-Inspired Deals to Outshine Competitors
Brands Launch Eclipse-Inspired Deals to Outshine Competitors
April 06, 2024  |  Retail

As the total solar eclipse draws near, brands are reaching for the stars, seizing on the hold that the event has on the public’s imagination....

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How D2C Brands Like Warby Parker Are Making Physical Stores Work
How D2C Brands Like Warby Parker Are Making Physical Stores Work
May 02, 2023  |  Retail

As shoppers resume their in-store experiences, brands and retailers are reassessing their selling strategies.  Retailers are seeking to enhance their interactive displays to entice more...

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Warby Parker Shoots for ‘Hundreds’ of New Stores
Warby Parker Shoots for ‘Hundreds’ of New Stores
October 21, 2022  |  Retail

Two months after announcing plans to have more than 200 physical stores this year, online eyewear retailer Warby Parker is upping its goals. Speaking to...

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From Budweiser to GameStop Brands Embrace Crypto and NFT Loyalty
From Budweiser to GameStop Brands Embrace Crypto and NFT Loyalty
October 10, 2022  |  Cryptocurrency

Starbucks made big new last month when it added an NFT component to it vast Starbucks rewards loyalty program, but it’s far from the only...

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Today in the Connected Economy: Disney Outpaces Netflix in Subscriber Race
Today in the Connected Economy: Disney Outpaces Netflix in Subscriber Race
August 11, 2022  |  Connected Economy

Today in the connected economy, Disney’s latest earnings report shows it ahead of Netflix in terms of subscribers by just 1 million users. Also, digital...

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Warby Parker to Grow Store Count 25% as D2C Darling Accelerates Omnichannel Push
Warby Parker to Grow Store Count 25% as D2C Darling Accelerates Omnichannel Push
August 11, 2022  |  Retail

Stiff macroeconomic headwinds are in focus for online eyewear brand Warby Parker, which is moving deeper into omnichannel territory via the opening of 40 new...

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Today in Retail: H&M Sells Competing Brands on Its Website; UK Online Grocery Shopping Market Well Ahead of US
Today in Retail: H&M Sells Competing Brands on Its Website; UK Online Grocery Shopping Market...
March 17, 2022  |  Retail

Today in retail, the roller-coaster ride continues for Warby Parker’s stock, while relationship commerce is helping brands reduce their customer acquisition costs. Plus, Williams-Sonoma is...

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Warby Parker: Solid Business, Shaky Stock
Warby Parker: Solid Business, Shaky Stock
March 17, 2022  |  Retail

To put it mildly, Warby Parker’s first six months as a public company have been a disaster.  From a peak of $60 in early October...

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Direct-to-Consumer Brands Become Platforms as They Expand Beyond Core Products
Direct-to-Consumer Brands Become Platforms as They Expand Beyond Core Products
December 02, 2021  |  Retail

When someone mentions “Warby Parker,” the likely first thought is “glasses.” Likewise, when “Allbirds” or “ThirdLove,” the first thought is probably “sneakers” or “bras,” respectively....

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