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Apple offers $2.2 M to settle iPad 4G marketing case

By  |  June 8, 2012
Apple offers $2.2 M to settle iPad 4G marketing case

Apple seeks to settle the deceptive marketing case it faces in Australia for AUD $2.2 million. The Australian Competition and Consumer Commission had brought charges against Apple for advertising the iPad as 4G, when the network is not available in Australia. Apple had already revised its original claim of “iPad with WiFi + 4G” to “This product supports very fast cellular networks. It is not compatible with current Australian 4G LTE networks and WiMAX Networks” on its website, online store, and on signs to resellers to be displayed at points of sale.

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    The proposed settlement has yet to be approved by the Federal Court.

    Full content: The Register

     

    Related content: Behavioral Economics, Consumer Protection, and Antitrust (Michael Salinger, Boston University, Charles River Associates)

     

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