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Australia: Court pulls Nurofen products from Australian market

By  |  December 14, 2015

he maker of the popular painkiller Nurofen was ordered on Monday to remove some of its brands from store shelves in Australia.

The Federal Court ruled that UK-based drug giant Reckitt Benckiser made misleading claims about the pills’ effectiveness.

The court said Nurofen’s back pain, period pain, migraine pain, and tension headache brands were identical to standard Nurofen – despite being nearly double the price.

Ruling on complaints made by the fair trading regulator, the Australian Competition and Consumer Commission, the court found all the products contained the same amount of the active ingredient: 342 milligrams of ibuprofen lysine.

The drugs were “no more effective at treating the type of pain described on its packaging than any of the other Nurofen Specific Pain products”, the court ruled, according to an ACCC statement.

Full content: Market Watch

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