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Austrian apple juice joint venture gets Commission OK

By  |  April 4, 2012

The European Commission has approved a joint venture (YBBSTALER AGRANA JUICE) between ARGANA and RWA. ARGANA and RWA are Austrian juice concentrate businesses, and the joint venture will center around apple and fruit juice concentrate.

The Commission found that there are competitors active in apple juice concentrate who would serve as alternative suppliers. Moreover, the joint venture’s market position is modest, even though ARGANA and RWA are active at the same points along the supply chain for apple juice concentrate. The limited market shares of the companies also appease the Commission’s competition concerns with the vertical relationships created by the joint venture.

Full content: EC Press Release

 

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