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Bulgaria: 2013 Black Friday deals land online retailer in hot water

By  |  November 30, 2014

Bulgarian competition authorities were not amused by the Black Friday promotion offered by Romanian online retailer eMAG in 2013, say reports, as the nation’s Commission for Protection of Competition fined the company for the campaign.

According to reports, the CPC ruled last Friday that eMAG, which sells electronics and appliances, violated fair trade rules with its Black Friday sales event as well as with another sales event that took place earlier this year. The company was hit with a fine of about $487 million, say reports.

The CPC said that the way eMAG parent company Dante International set prices violated competition law; further, certain claims in the promotion misled consumers, the CPC found.

The announcement of fines pertaining to the 2013 Black Friday campaign coincided with this year’s Black Friday events.

Full content: Sofia Globe

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