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CCP disposes of show cause notice issued to S.C. Johnson & Sons

By  |  January 23, 2012

The Competition Commission of Pakistan (CCP) has disposed of the show cause notice that it issued to S.C. Johnson & Sons in 2010 for deceptive marketing. The show cause notice followed a complaint made by S.C. Johnson rival, Reckitt Benckiser Pakistan Ltd., for the marketing of S.C. Johnson’s Baygon brand, which was claimed to be “No. 1 in Pakistan.” The CCP had found that this claim was not mere puffery, and that it constituted a violation of Section 10 of the Competition Act, 2010. Since then, S.C. Johnson has withdrawn all of the marketing material in question, and the show cause notice has been duly withdrawn.

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    For background on the investigation into S.C. Johnson’s marketing campaign of Baygon, click here.