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China: Ceva takes on Qualcomm

By  |  February 22, 2015

Ceva’s bid to rebuild its battered chip design business by catering to Chinese customers is starting to pay off.

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    Qualcomm is the world’s largest mobile phone-chip maker, China’s market is bigger than any other in the world, giving Wertheizer an opportunity to sell to companies focused on low-end phones that he expects will take a growing slice of the business.

    “We are in a trend to increase our market share, because we are expanding our share against incumbents like Qualcomm,” Wertheizer said by phone from Herzliya, Israel. “We still have a lot to grow in the handset market, while they are mature.”

     

    Full Content: Taipei Times

     

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