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EU: Could Facebook’s new search product help Google’s case?

By  |  January 17, 2013

While experts generally agree that Facebook’s new search engine app – announced earlier this week – will not pose significant competition to Google, one analyst says that Facebook’s new product could actually help Google in antitrust cases. Specifically, says a report, the European Commission, currently investigating Google, now has to consider Facebook’s new search product as additional competition. Facebook could be especially important in Google’s favor, says the report, because Google dominates about 90 percent of the search market in Europe, Facebook similarly dominates its own social media market. Additionally, according to an analyst, Facebook’s new search product will offer results other than web pages, which “lends credence to Google’s defense that modern search is about answer to questions, not simple links to Web pages.”

 

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