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France: Wireless firm Bouygues pursues merger despite backlash

By  |  March 2, 2014

France’s third-largest wireless operator Bouygues has reportedly hired advisors to aid in its efforts to merge with larger competitor SFR, according to sources, despite competition concerns that have already emerged.

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    Two unnamed sources said Bouygues is considering making a competing bid for Vivendi-owned SFR following reports that Altice’s Numericable could make a bid for the company.

    But reports say Bouygues’s efforts face numerous obstacles as the deal would merge the nation’s second- and third-place wireless firms. Numericable, on the other hand, is not in the wireless industry and would not likely face as much antitrust scrutiny, reports say.

    Start-up wireless firm Iliad could also be eying an SFR bid, according to one source.

    Full Content: Reuters

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