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Global: App-makers may start shunning Facebook, turning towards rivals

By  |  March 12, 2013

A new trend is beginning to emerge that may cast yet another shadow over Facebook and its market power. According to reports, investors, entrepreneurs and the makers of Facebook applications are increasingly concerned over Facebook’s apparent ability to make-or-break the success of those apps, as the social network has the power to control how third-party apps connect to customers. Viddy, a Facebook app for sharing videos, is one such application whose success and eventual downfall significantly rode on the heels of Facebook, according to the company. Facebook’s director of developer products Douglas Purdy, however, argues that the consumer controls who succeeds and who falls in the Facebook realm. And, as app developers face the struggle, reports say they could turn to Facebook rivals such as Google Inc.’s Play Market or Apple Inc.’s App Store.

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