The Federal Trade Commission (FTC) is at its final stags in the Google investigations and the defining Google as a monopolist in the market for internet based searching is maybe not as clear as it seems at first sight. On the one hand, for the second straight month Bing saw its U.S. search engine market share on the rise. Meanwhile, Google held steady, duplicating its record share of the search market, while Yahoo held steady after 10 months of declines – maybe the recent decline is a Google strategy?. On the other hand, the growing percentage with more sustainable consumer-focused eCommerce initiatives, centered around local availability, might dilute the market definition and puts pressure on Google to be innovative – the Google Wallet, Google Shopping, and Google Trusted Stores.
Maybe the definition of the market here is a bit trickier and the FTC has a difficult role. Google might indeed be competing against Bing, Yahoo and now Apple, Amazon and also Facebook. The market might be broader than general internet search engines. Many are awaiting the FTC decision and their definition, but for now lets “wait and read”. To read more…
Full Content: Forbes
Related Content: U.S.: Facebook could help Google in Antitrust case
Related Content: The Role of Keyword Advertising in Competition Among Rival Brands by David S. Evans and Elisa Mariscal
Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.
Featured News
Redfin Settles $9.2M Commission Inflation Lawsuits
May 7, 2024 by
CPI
DOJ Supports Colorado’s Efforts to Block Kroger-Albertsons Merger
May 7, 2024 by
CPI
Japan Considers Regulation of AI Developers
May 7, 2024 by
CPI
European Commission Extends Decision Deadline for Ita-Lufthansa Merger
May 7, 2024 by
CPI
UK, US and Australia Sanction Senior Leader of LockBit Cybercrime Gang
May 7, 2024 by
CPI
Antitrust Mix by CPI
Antitrust Chronicle® – Economics of Criminal Antitrust
Apr 19, 2024 by
CPI
Navigating Economic Expert Work in Criminal Antitrust Litigation
Apr 19, 2024 by
CPI
The Increased Importance of Economics in Cartel Cases
Apr 19, 2024 by
CPI
A Law and Economics Analysis of the Antitrust Treatment of Physician Collective Price Agreements
Apr 19, 2024 by
CPI
Information Exchange In Criminal Antitrust Cases: How Economic Testimony Can Tip The Scales
Apr 19, 2024 by
CPI