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Israel: Coca-Cola probed for monopolistic bullying

By  |  February 12, 2014

The Central Bottling Company, otherwise known as Coca-Cola Israel, is reportedly the target of a new investigation by Israel’s Antitrust Authority following complaints the company has abused its monopolistic position.

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    Reports say The Authority is probing the firm’s alleged practice of restrictive trading to promote its Tara Dairy products. Specifically, reports say Coca-Cola discounted Coca-Cola beverage products on the condition of the purchase of Tara products.

    Further, the company is accused of imposing the same restrictive deals on institutions that purchase Coca-Cola products.

    Coca-Cola is the nation’s largest beverages company and holds a monopoly in the industry, according to reports.

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