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Israel: Coca-Cola probed for monopolistic bullying

 |  February 12, 2014

The Central Bottling Company, otherwise known as Coca-Cola Israel, is reportedly the target of a new investigation by Israel’s Antitrust Authority following complaints the company has abused its monopolistic position.

Reports say The Authority is probing the firm’s alleged practice of restrictive trading to promote its Tara Dairy products. Specifically, reports say Coca-Cola discounted Coca-Cola beverage products on the condition of the purchase of Tara products.

Further, the company is accused of imposing the same restrictive deals on institutions that purchase Coca-Cola products.

Coca-Cola is the nation’s largest beverages company and holds a monopoly in the industry, according to reports.

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