Italian online fashion retailer Yoox has said it is in merger talks with London-based rival Net-a-Porter.
Yoox and Richemont, which owns Net-a-Porter, confirmed they were discussing a “potential business combination”.
A merger would create a €2.5bn ($2.7bn; £1.8bn) industry leader combining Yoox’s discounted out-of-season offers with Net-a-Porter’s in-season lines.
Yoox and Net-a-Porter face fierce competition from online rivals and upmarket department stores.
Both companies were launched in 2000 at the height of the dotcom boom, Yoox by Federico Marchetti, a former investment banker, and Net-a-Porter by Natalie Massenent.
Full Content: The Financial Times
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