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Mexico: Craft brewers eagerly await SABMiller lawsuit decision

 |  July 9, 2013

Craft brewers and global beer giant SABMiller are eagerly awaiting a decision concerning SABMiller’s lawsuit filed against the recent merger of Anheuser-Busch InBev and Grupo Model, which resulted in Mexico’s beer market being controlled by the combined conglomerate and Dutch firm Heinekin, together controlling an estimated 98 percent of the market. SABMiller, which controls just 1 percent of the market, recently filed a lawsuit against various exclusivity agreements the two market dominators hold with beer retailers and convenience stores. While SABMiller hopes the lawsuit would break open the market for the company, craft brewers similarly have much to look forward to if the lawsuit is successful, as independent beer makers similarly only have access to about 1 percent of Mexico’s beer market today.

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