A PYMNTS Company

Mexico: Craft brewers eagerly await SABMiller lawsuit decision

By  |  July 9, 2013

Craft brewers and global beer giant SABMiller are eagerly awaiting a decision concerning SABMiller’s lawsuit filed against the recent merger of Anheuser-Busch InBev and Grupo Model, which resulted in Mexico’s beer market being controlled by the combined conglomerate and Dutch firm Heinekin, together controlling an estimated 98 percent of the market. SABMiller, which controls just 1 percent of the market, recently filed a lawsuit against various exclusivity agreements the two market dominators hold with beer retailers and convenience stores. While SABMiller hopes the lawsuit would break open the market for the company, craft brewers similarly have much to look forward to if the lawsuit is successful, as independent beer makers similarly only have access to about 1 percent of Mexico’s beer market today.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    Subscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    Full Content: The Week

    We’d love to be your preferred source for news.

    Please add us to your preferred sources list so our news, data and interviews show up in your feed. Thanks!

    Add as Preferred Source

    Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.