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Russia: Regulator investigates MTS ad campaign

By  |  July 1, 2015

Russian federal competition regulator FAS has started investigating mobile operator MTS’ advertising campaign, reports Comnews.ru.

The campaign slogan included a statement saying that the operator had scrapped roaming in Russia. The regulator considers that the campaign violated the Law on Advertising.The investigation has been initated following a complaint from the MVNO Yota.

According to the FAS, the MTS advertising slogan “We cancelled roaming in Russia” violates Article 5 of the law On Advertising as it contains inaccurate information on the service. The advertisements for a United Russia tariff are also being protested for violating the law because the material terms of the deal have not been properly communicated to customers.

The case will be heard on July 21, 2015.

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