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South Africa: Top marketer acquired to compete with Publicis, Omnicom

By  |  May 6, 2014

South Africa’s largest marketing agency Quirk has reportedly entered into a deal to be acquired by WPP, a deal the parties hope will allow them to more adequately compete against the merging Publicis and Omnicom giants.

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    According to reports, Quirk operates across Africa and London with clients that include Tyco and Woolworths.

    WPP is facing major competition from the Publicis/Omnicom tie-up, worth $45 billion, which is still pending review. But with the EU’s clearance of the deal, reports say the merger has pushed WPP into second-place in the industry.

    The acquisition of Quirk will also need regulatory approval; financial details of the deal were not disclosed.

    Full content: International Business Times

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