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Spain/Portugal: Coca-Cola puts approved merger to good use

By  |  March 14, 2013
Spain/Portugal: Coca-Cola puts approved merger to good use

Just two weeks after seven Spanish Coca-Cola bottlers earned antitrust approval in both Spain and Portugal to merge, Coca-Cola has announced that it has finalized an agreement to have a sole, unified bottling partner in the two countries. According to reports, the agreement is a symbol of the soda company’s decade-long plan for its Spanish and Portuguese markets, which make up its second-largest in Europe and eleventh-largest around the globe.

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