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The Intersection of Advertising and Antitrust in New Zealand

BY | July 28, 2014

This article is part of a Chronicle. See more from this Chronicle Andrew Matthews, Gus Stewart, Jul 29, 2014 Advertising and antitrust have been inextricably linked in New Zealand since…

This article is part of a Chronicle. See more from this Chronicle

Andrew Matthews, Gus Stewart, Jul 29, 2014

Advertising and antitrust have been inextricably linked in New Zealand since at least 1986. That year both the Fair Trading Act (which prohibits misleading and deceptive conduct) and the Commerce Act (the antitrust legislation) were enacted. Significantly, both pieces of legislation are enforced by the Commerce Commission (New Zealand’s antitrust regulator), fusing the enforcement o

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