The Korean Fair Trade Commission has fined The North Face 5.2 billion won (approximate $4.6 million) for its unfair business practices. The FTC’s investigation determined that The North Face had limited retailers’ ability to offer its jackets at discounts. The FTC found that Goldwin Korea, The North Face’s exclusive Korean importer, imposed the same discount rate at its 151 retail locations. Moreover, retailers had to keep prices 10 to 15 percent higher than those of competing labels to maintain its premium reputation in Korea. Those retailers that did not comply saw supply suspended, contracts nullified, or even fines.
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