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UK: Business owners urged to participate in competition probe of review sites

By  |  March 8, 2015

Business owners are being urged to participate in an official review of online review sites.

Hotels and holidays is one of three sectors where the government’s business watchdog is to focus on, in addition to home repairs, maintenance and improvement; and beauty and grooming products.

The Competition and Markets Authority (CMA) instigated the consultation last month, saying it was is aware of “potential concerns about how trustworthy and impartial some of the information provided to consumers in [online] reviews and endorsements can be.”

The authority said: “Given the apparent importance of online reviews and endorsements, the CMA is keen to gather information to assess the validity of these concerns.”

 

Full Content: Hotel Owner

 

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