A PYMNTS Company

UK: Regulator to investigate children’s online games

 |  June 4, 2015

Three children’s online games have been referred for a possible investigation by the advertising watchdog over concerns they encourage young users to spend money while playing.

The Competition and Markets Authority (CMA) said it was concerned that the games, which will not be named unless they are found to have breached advertising rules, could directly encourage children to buy, or ask their parents to buy, extra features.

The CMA said the move was part of wider work to encourage the industry to address issues around how online and app-based games are advertised and paid for.

Full content: BBC News

Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.