US: Amazon and Realogy partner up in real estate

Realogy announced Tuesday, July 23, that it had entered a partnership with Amazon dubbed Turnkey, a new homebuying program through which homebuyers will receive up to US$5,000 in complimentary Amazon products and services on move-in, courtesy of the brokerage giant.

“When we designed TurnKey, we recognized that ‘closing’ on a home is really just the beginning of the homebuying journey,” Realogy’s senior vice president and head of strategy Eric Chesin said in a press release. “We are proud to team up with Amazon to extend the value we bring to buying a home beyond the moment you first unlock your new front door.”

The program is currently available in 15 markets across the US, including Los Angeles, Chicago, Orlando, and Tampa.

The real estate services company—which counts Century 21, Coldwell Banker and Sotheby’s International among its major brands—will match TurnKey agents with buyers “according to the homebuyer’s profile.”

In addition to a selection of Amazon’s smart home products, TurnKey’s Amazon move-in benefit will also include services such as deep cleaning and furniture assembly, and will vary in value between US$1,000 and US$5,000 according to the purchase price of the new home.