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US: Online shoe subscription market gets leg-up with merger

 |  August 22, 2013

Two rival online shoe subscription businesses say they plan to merge and create the largest of such e-commerce companies on the planet, say reports. ShoeDazzle and JustFab, both based in Los Angeles, announced the merger plans Wednesday, though did not elaborate on financial details of the transaction. The companies did say, however, that the deal will create the largest such website in the market pulling in more than $400 million in annual revenue. JustFab CEOs Adam Goldenberg and Don Ressler will reportedly keep their job titles, while ShoeDazzle CEO Brian Lee will come on to the new company’s board of directors. The brands plan to remain separate, with Just Fab becoming the parent company of ShoeDazzle.

Full Content: Los Angeles Times

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