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US: Yahoo and Microsoft revamp search alliance

 |  April 16, 2015

After months of negotiations, Yahoo and Microsoft announced on Thursday that they’ve restructured their landmark search alliance to give greater flexibility in how search results are presented and how their ad teams work.

The restructured deal comes as Microsoft has upped its payment to Yahoo under the agreement, which began in 2009.

The revised deal announced Thursday gives Yahoo increased flexibility on how search results are presented on desktops and mobile devices. Yahoo will continue serving ads and results from Microsoft’s Bing search engine for a majority of its desktop search traffic.

The economic provisions of the deal remain unchanged, the companies said in their announcement.


Full Content: The New York Times


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