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US: Zukerberg wins approval to buy digital marketing co for Facebook

By  |  March 31, 2013
US: Zukerberg wins approval to buy digital marketing co for Facebook

The US Federal Trade Commission has reportedly granted approval for Facebook, along with its CEO Mark Zukerberg, to acquire Atlas Advertiser Suit, a leading provider of digital marketing. According to reports, the buyout – the details of which were not revealed by the FTC – is part of Facebook’s growing efforts against rival Google in the display advertising market; Google acquired a similar company, DoubleClick, in 2008. Atlas allows companies to gather analytics and gauge effectiveness of online advertising and will reportedly remain intact and continue its operations from Seattle.

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