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TechREG® Chronicle – Tracking-Based Advertising

Techreg Chronicle® November 2025

Dear Readers,   This Chronicle takes a direct look at tracking-based advertising (“TBA”) — a model that has for some time powered the digital economy but is now straining under the combined pressure of privacy rules, platform control, and shifting market dynamics. From Apple’s app tracking rules, to the structural...

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September

For much of the past half-century, intellectual property and antitrust have been cast as uneasy neighbors. The contributions to this edition of the TechREG Chronicle ask what it takes to renew innovation, and whether the two bodies of law are rivals or partners in that task.




August

This edition of the TechREG Chronicle turns to tokenization — the linking of real-world value to instruments that live on distributed ledgers.




July

The contributions in this Chronicle explore whether existing privacy frameworks remain fit for purpose in an environment characterized by large-scale data collection, increasingly sophisticated identification technologies, and evolving theories of harm.


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