Report: 69 Percent Of Mobile Users Order Food From Devices
According to a report from the Interactive Advertising Bureau and Viggle, 69 percent of mobile users use their devices to order food.
The report also found that half of participants say they’ve downloaded at least one food or restaurant-specific app, and that 55 percent have downloaded at least one multi-restaurant app.
Discounts and rewards can also help to drive short-term adoption of mobile ordering, according to Mobile Commerce Daily.
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