Omnichannel is the buzzword that continues to ripple through the payments ecosystem. Merchants are striving to create a seamless experience that improves both customer satisfaction and their bottom line. Who has it right and what can you learn from them? This series will focus on the challenges and complexities of delivering the omnichannel reality to consumers.
Omnichannel has come to hotels. I was traveling for client work this week and, as is usually the case, found myself in a lovely hotel, late at night and hungry. When I got to my room and started hunting around for the room... Read More
This month’s Vantiv Omnicommerce Tracker highlighted a number of trends but perhaps none more interesting than what innovators are doing to make omnichannel a one-to-one experience. Marcus Robins, SVP of Strategy for Vantiv... Read More
Facebook Messenger for Business has the potential to connect retailers and their customers in a way that could make it one of its most powerful use cases. How? By giving merchants a one-to-one channel in which to “talk” to... Read More
Maybe it’s time to start thinking about omnichannel a little differently. When the buzzword was first conceived, omnichannel was used to describe the imperative for retailers to follow the consumer across the physical and... Read More
Frantic shoppers roaming from store-to-store to find the last gallon of milk in the city before the next major storm hits may become a thing of the past. Record-breaking snowfall are keeping many in the Northeast from... Read More
In 2014, it became clear that consumer shopping norms and habits were being disrupted more than ever before due to the rapid adoption of technologies. Retailers therefore began to actively search for and implement strategies... Read More
“The consumer has become the point of sale.” At least that’s the perspective of SecureNet CEO Brent Warrington who offered a very pragmatic – and even sobering - view of omnichannel and a merchant’s ability to capitalize on... Read More