Maybe it’s time to start thinking about omnichannel a little differently.
When the buzzword was first conceived, omnichannel was used to describe the imperative for retailers to follow the consumer across the physical and mobile/digital channels as they went about their shopping journey. The implications were that inventory had to be accessible, pricing had to be transparent, preferences and payments portable and offers and loyalty programs seamless.
And, all of those things are clearly important. But that’s just the starting point.
In this edition of the Vantiv Omnicommerce Tracker, we explore how omnichannel is just one part of the omnicommerce retail model of the future.
Click the download button below for more on recent developments across the omnicommerce ecosystem.