CardinalCommerce, which prides itself as being a pioneer and an innovator in consumer authentication, has various plans in store for customers this year, chief among them being a dashboard merchants can use to adjust their security protocols.
The company is conducting a survey to gather intelligence on the state of consumer authentication that will address the perspectives of various players in the payments chain. These include merchants, issuers, fraud vendors, acquirers and the card associations, and each is encouraged to participate.
Throughout this year, various industry changes will occur, Michael Keresman, CardinalCommerce CEO, tells PYMNTS.com. These will include some of the traditional consumer-authentication protocols, such as MasterCard Secure Code (expect MasterCard Secure Code 2) and Verified by Visa, he says.
As such, CardinalCommerce will be working throughout the year to improve on the consumer commerce experience, while also helping merchants increase sales.
CardinalCommerce plans to provide merchants a new dashboard to help achieve those goals, Keresman says. With the service, merchants will have the ability to set their own degrees of fraud screening or authentication based on geography and their own satisfaction levels.
“When that merchant believes they have more risk, they can add more security; when they have less risk, they can add less security,” Keresman says (Jump to 11:46).
CardinalCommerce’s screening technology can help provide up to a 6 percent lift in sales by not screening out legitimate transactions, the company says. “We’re able to blend what the merchant knows, what the banks know and such, that we actually can get a lift in sales,” Keresman says (Jump to 5:15).
Michael Keresman III, CEO, president and chairman, CardinalCommerce Corp.
Michael Keresman III is CEO, president and chairman of CardinalCommerce Corp., the global leader in enabling authenticated payments, secure transactions, and alternative payment brands for both e-commerce and mobile commerce. Keresman has consistently utilized his expertise and knowledge to grow the company to the worldwide leader in enabling payments. He has helped create a new industry with a global reach that has operations in Europe, Africa, North and South America, and distributions in Asia and Australia.
Before founding CardinalCommerce, Keresman was one of the earliest employees and a co-founder of Steris Corp., holding several senior-management positions from 1988 to 1999, including senior vice president, chief financial officer, chief information officer and as the primary operations executive.
To learn more about CardinalCommerce’s plans in the New Year and to get insights on what’s ahead for the security industry, PYMNTS.com CEO Karen Webster spoke with Keresman in an exclusive one-on-one interview. Listen to the full podcast below.
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