Seamless has seen its mobile orders increase from 1 percent to 40 percent over the past three years, according to Mobile Commerce Daily.
“We launched on the mobile Web in 2009, but there was not much traction until we released our iPhone and BlackBerry app,” said Lizzy Klein, vice president of product at Seamless.
“In the course of 2011, we did one million mobile orders and in 2012, we did 4.5 mobile on mobile orders,” she said. “We are making sure our mobile apps are as good as they need to be and that’s hugely important to us.”
Klein also noted that Seamless’ iPad app has garnered the fastest adoption the company has ever seen.