A PYMNTS Company

UK: Swisscom, Ringier, SRG get regulator clearance

By  |  December 16, 2015

Switzerlands’s Competition Commission has approved the joint marketing company planned by Ringier, SRG and Swisscom. In its examination of the business plan of the three partners, the regulator found no indication that effective competition would be harmed by the project. Therefore, the new marketing organization may be established, as planned.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    The Competition Commission submitted the planned bundling of the marketing activities of Ringier, SRG and Swisscom to an in-depth examination; it investigated the expected position of the new company, which would dominate the market for target-group specific TV advertising. In the process of its examination, the Weko came to the conclusion that due to effective competition the joint venture can be approved as planned without requirements or conditions.

    We’d love to be your preferred source for news.

    Please add us to your preferred sources list so our news, data and interviews show up in your feed. Thanks!

    Add as Preferred Source

    The project involves the establishment of a corporation in which each of the three companies has a one-third interest. Swisscom and Ringier will contribute their advertising activities, their advertising inventory and their marketing organisations to the joint venture, while SRG will integrate its marketing company, Publisuisse, into the new corporation. The name of the new company has not been determined yet. The company’s services will be available to all advertising clients, agencies and to other providers of advertising inventory.

    Full content: Yahoo! News

    Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.