The Australian Federal Court has fined Energy Watch $1.95 million AUD for misleading advertising. Energy Watch made misleading representations about the nature of the Energy Watch service and consumer savings that would result from a switch to the service. There were 80 advertisements in the forms of television broadcsts, radio, newspaper ads, website statements, billboards, and advertisements at AFL games.
Its former CEO, Benjamin Polis, was fined $65,000 AUD for his voiceovers in misleading radio advertisements in Brisbane. When Polis personally lent his voice to the broadcasts, he gave “greater gravitas to the false and misleading conduct than if the radio advertisements had been spoken by a voiceover actor.”
Full content: ACCC Press Release
Related content: Regulation of Information and Advertising
Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.
Featured News
ConocoPhillips Acquires Marathon Oil for $22.5 Billion in Major Energy Sector Consolidation
May 29, 2024 by
CPI
Judge Denies Amazon’s Bid to Dismiss FTC Lawsuit Over Prime Membership Practices
May 29, 2024 by
CPI
Germany and France Advocate for Major EU Competition Reform
May 29, 2024 by
CPI
Equifax Accused of Monopolizing Employment Verification Market in New Suit
May 29, 2024 by
CPI
Car Battery Makers to Challenge EU Cartel Charges in Brussels
May 29, 2024 by
CPI
Antitrust Mix by CPI
Antitrust Chronicle® – Merger Guidelines Retrospective
May 21, 2024 by
CPI
Mergers of Complements
May 21, 2024 by
CPI
Personality Traits, Private Equity, and Merger Analysis
May 21, 2024 by
CPI
The 2023 Merger Guidelines: Lessons in the Importance of Incipiency, Modern Economics, and Monopsony
May 21, 2024 by
CPI
The 2023 Merger Guidelines: Sharpening Merger Analysis
May 21, 2024 by
CPI