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Nestle denies regulator’s price-fixing allegations

By  |  May 22, 2012

Nestle Malaysia has issued a statement denying charges of price-fixing. The Federation of Malaysian Consumer Associations had accused the chocolate maker of unfair trading practices, such as setting retail prices of products like Milo, Nescafe, and Maggi. In its statement, Nestle claims that its Brand Equity Protection Policy allows only loss leaders to have its price set by the company.

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    Full content: AsiaOne

     

    Related content: Just What the Doctor Ordered, A Second Opinion for Vertical Price Fixing (Jay Himes & Morissa Falk, Labaton Sucharow)

     

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