A PYMNTS Company

Emergence of Global Search Engines: Trends in History and Competition

By  |  May 17, 2011
Emergence of Global Search Engines: Trends in History and Competition

Manish Agarwal, David Round, May 20, 2011

The web search market is an example of a two-sided market where internet users account for one side and the advertisers for the other. Given the increased regulatory scrutiny faced by the web search market, this paper uses the two-sided market framework to analyze the market structure and the behavioral trends on both sides of the market in order to assess the state of competition in this market. Section 2 traces the evolution of the web search engines. Section 3 presents the two-sided market framework and examines trends on both sides of the web search market. Section 4 concludes.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    Subscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.