Introduction
It would be hard to imagine anywhere more different from my home country – where the average place is thirty metres above sea level. Here in Innsbruck, everywhere you go, you get a glimpse of the Alps. The mountains are a presence you can never forget. People here live every day amongst giants.
And I think that’s a feeling that most Europeans can relate to. Because we all deal with giants in our everyday lives. We depend on big companies for our most basic needs. On big drug
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