A PYMNTS Company

Australian Court Dismisses Data Suit Against Google

By  |  December 11, 2022

Australia’s competition regulator said on Friday its lawsuit against Alphabet Inc’s Google that alleged consumers were misled about expanded use of personal data for targeted advertising had been dismissed by a court.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    The proceedings, initiated by the Australian Competition & Consumer Commission in July 2020, alleged Google did not explicitly take consent from users about a change made in 2016 that combined personal information in Google accounts with activity on non-Google sites that use its technology to display advertisements.

    Related: Australian Court Orders Google To Pay $43M Over Data

    The federal court however, found that the notification which allowed users to accept policy changes was not misleading since Google “only implemented the steps with their (users’) informed consent”, the regulator said.
    “The court also noted that Google did not reduce account holders’ rights under the privacy policy.”