Judge Rules Rumble’s Antitrust Suit Against Google Can Proceed

Google urged the court to split the suit’s arguments and dismiss substantial parts of the reasoning as well as strike parts of the suit related to Android app preinstallation. Judge Haywood Gilliam declined to do so late last week, putting the case on track to proceed — although it could still be dismissed before it reaches trial.

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Rumble’s suit overlaps with several ongoing Big Tech controversies. The company takes aim at Google’s deals with Android phone makers, who typically agree to preinstall bundles of Google apps and limit non-Google app pre-installations or changes to the operating system, sometimes in ways that antitrust watchdogs have found unlawful. It also alleges that Google unfairly loads the top results of searches for videos with YouTube links, burying Rumble results — similar to complaints made by “vertical” search engine providers over the past decades.

“Rumble’s success … has been far less than it could and should have been as a direct result of Google’s unlawful anticompetitive, exclusionary and monopolistic behavior,” the complaint asserts.

Rumble is also part of a conservative-friendly web ecosystem that has catered (with varying levels of exclusivity) to right-leaning users who claim they’ve been censored on larger platforms like Google. It filed its suit around the same time alternative social network Parler attempted to sue Amazon on antitrust grounds, but while that suit made some fairly tenuous claims about competition, Rumble’s plays on widely acknowledged concerns about Google’s ecosystem. Democratic and Republican lawmakers have both pushed for legislation that could limit the kind of “self-preference.