A PYMNTS Company

US: FTC Challenges Post/TreeHouse Foods cereal deal

By  |  December 19, 2019

The Federal Trade Commission is challenging a cereal-industry deal in which Post Holdings Inc. is seeking to buy the private-label cereal business of TreeHouse Foods Inc.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    The FTC announced Thursday that it was filing an administrative lawsuit to challenge the acquisition on antitrust grounds. The commission said the two companies were important head-to-head competitors in making cereals that an array of stores sell as generic, lower-cost alternatives to national brands.

    If the two businesses were allowed to combine, consumers would likely see lower-quality products at higher prices because of the lack of competition, the FTC alleged.

    Full Content: Wall Street Journal

    Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.