A PYMNTS Company

Brazil: Boticário group bolstered by purchase of Vult cosmetics

By  |  March 12, 2018

Grupo Boticario has announced their purchase of Vult Cosmética, a Brazilian cosmetics and makeup company. The operation must still be reviewed by the Administrative Council of Economic Defense (CADE), before being finalized.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    Vult has been operating since 2004, with products sold in more than 35,000 points of sale throughout the country. “The addition of Vult helps complement our portfolio and strengthen our multi-brand and muli-channel businesses,” said Boticario Group President Artur Grynbaum.

    With the acquisition, Grupo Boticario becomes the second largest company in the cosmetics sector in Brazil, with 15% of the market and only surpassed by multinational Avon.

    Full Content: Brazil Beauty News

    Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.