A PYMNTS Company

Betterware Wins Mexican Antitrust Approval for Tupperware Latin America Deal

By  |  May 31, 2026
Mexico

Betterware de México, S.A.P.I. de C.V. said it has received authorization from Mexico’s antitrust authority for its planned acquisition of Tupperware’s operations in Latin America, marking a significant regulatory milestone for a transaction that is expected to reshape the direct-selling landscape across the region.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    The approval clears a key hurdle for the deal, which was first announced in January. According to a company statement, the transaction is expected to close on June 1, 2026, subject to the satisfaction of remaining customary closing conditions.

    Betterware, which operates through its BeFra holding company and owns the Betterware and JAFRA brands, said the acquisition is intended to strengthen its position in Latin America by expanding its commercial and operational footprint in major markets, including Brazil. According to a statement, the integration of Tupperware’s regional operations is also expected to enhance the company’s multichannel and multicategory business platform and support long-term growth initiatives.

    Per Reuters, Betterware received authorization from Mexico’s antitrust authority for the acquisition of Tupperware’s operations in Latin America, allowing the company to move closer to completing the transaction.

    The acquisition was originally unveiled on Jan. 19, 2026. Under the terms announced at that time, Betterware agreed to acquire 100% of Tupperware’s Latin American businesses and obtain a perpetual, royalty-free and exclusive license to use the Tupperware brand throughout the region. The deal was valued at approximately $250 million, consisting of $215 million in cash and $35 million in Betterware shares.

    In a statement released when the acquisition was announced, Betterware Chairman Luis Campos said: “This acquisition brings together three of the most iconic brands in Latin America’s direct selling market — Betterware, Jafra, and now Tupperware.”

    The company views the transaction as a strategic expansion into key markets where Tupperware maintains an established presence, particularly Mexico and Brazil. According to a statement, the acquisition is expected to broaden Betterware’s operational capabilities while creating additional opportunities for value creation and future growth across Latin America.

    Industry observers have closely followed the deal since its announcement earlier this year, particularly given Tupperware’s restructuring efforts and the enduring strength of its brand in Latin America. The acquisition is expected to preserve and expand Tupperware’s regional operations under Betterware’s ownership while giving the Mexican company a larger footprint in the direct-selling sector.

    Per Reuters, the latest authorization represents a key regulatory step toward the completion of the acquisition and brings Betterware closer to finalizing one of the most significant consumer-products transactions in Latin America this year.

    Source: Trading View