A PYMNTS Company

Brazil: Natura agrees to buy Avon

By  |  May 23, 2019

Brazil’s Natura announced on Wednesday, May 22, it had reached an agreement to buy rival Avon Products via a share swap, creating the world’s fourth-largest beauty company with a redoubled focus on direct sales.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    Under the terms of the deal, Natura will hold 76% of the combined business with over US$10 billion in annual revenue, according to a statement from the Brazilian cosmetics firm.

    After Natura pushed into high-end retail shops with the acquisitions of Aesop in 2013 and The Body Shop in 2017, the takeover of its biggest rival in direct sales is a renewed bet on the company’s core business of door-to-door distribution.

    Brazil is Avon’s biggest market, making up nearly a quarter of sales, but its business there has suffered in recent years due to a weak economy and stiff competition from Natura.

    Full Content: Reuters

    Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.