European Commissioner Juaquin Almunia said the regulator would be forced to take the “tougher” route to solve the current case with Google if negotiation talks break down. In a speech made in Madrid on Thursday, Almunia assured the Commission would send a statement of objections and potentially a ban on certain practices by Google for which the search giant is under investigation. Rivals of the company recently called for the watchdog to reject a settlement offer made by Google, labeling the concessions inadequate and potentially opening the door for future abuses. Earlier this week EU deputy director-general for antitrust Cecilio Madero confirmed the regulator has received “very negative” feedback from competitors concerning Google’s offer. Almunia stated, however, that he will continue on the assumption that a settlement is possible and that, if reached, the matter would be resolved by the end of the year.
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