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EU: Complainants go high-tech to denounce Google concessions

By  |  December 12, 2013

Microsoft has reportedly commissioned an eye-tracking study to back up its disapproval for Google’s latest round of concessions to end a dominance abuse case against it, launched by the European Commission.

Microsoft’s Initiative for a Competitive Online Marketplace has reportedly conducted the study and released the results that, according to ICOMP, show how Google’s offer “actually makes the abuse worse” as readers’ eyes are significantly more attracted to Google’s sponsored search results compared with a “negligible” number of eyes attracted to rivals’ search results. Google has offered to promote rivals’ results to quell dominance abuse concerns that the search giant’s results are not transparent, leading viewers to believe their sponsored results are neutral.

Full Content: Gigaom

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