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EU Opens Antitrust Probe Into Couture Designers

 |  January 31, 2022

The European Commission has launched a formal antitrust investigation to assess whether Pierre Cardin and its licensee the Ahlers Group may have breached EU competition rules by restricting cross-border and online sales of Pierre Cardin-licensed products, as well as sales of such products to specific customer groups.

Executive Vice-President Margrethe Vestager, in charge of competition policy, said, “One of the key benefits of the EU’s single market is that consumers can shop around for a better deal. Barriers erected to prevent parallel imports lead to undue fragmentation of the single market. This is why we are going to investigate whether the licensing and distribution practices of Pierre Cardin and its largest licensee Ahlers may be restricting offline and online sales of consumer goods such as garments, shoes and accessories in the EU.”

Fashion house Pierre Cardin licenses its trademark for the manufacture and distribution of Pierre Cardin products. German clothing manufacturer Ahlers is the largest licensee of Pierre Cardin products in the European Economic Area.

The Commission is concerned that Pierre Cardin and Ahlers may have breached EU competition rules by restricting the ability of Pierre Cardin’s licensees to sell Pierre Cardin-licensed products cross-border, including offline and online, as well as to specific customer groups. More specifically, the Commission will investigate whether Pierre Cardin and Ahlers have developed a strategy against parallel imports and sales to specific customer groups of Pierre Cardin-branded products by enforcing certain restrictions in the licensing agreements.

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