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EU Probes Mondelez Over Cross-border Trade Practices

By  |  January 28, 2021

US company Mondelez International is being investigated by EU antitrust authorities over concerns that the company may have blocked cross-border sales of its products in the European Union in breach of competition rules, reported the Financial Times.

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    The case is the latest example of the European Commission’s crackdown on companies that impose curbs on sales of products between EU countries as the EU executive seeks to spur cross-border sales and boost economic growth.

    EU competition enforcers said the issue was a parallel trade of Mondelez’s chocolate, biscuits, and coffee between EU countries where the company is a key producer in a market worth billions of euros.

    “We are opening a formal investigation to see whether Mondelēz, a key producer of these products, might have restricted free competition in the markets concerned by implementing various practices hindering trade flows, ultimately leading to higher prices for consumers,” European Competition Commissioner Margrethe Vestager said in a statement.

    The Commission stated that the potentially anti-competitive practices include agreements which block traders from selling products in some EU countries and others which increase prices or limit volumes for traders who sell products across the bloc.

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