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Facebook Maps Out UK Giphy Appeal

By  |  January 5, 2022

Facebook has applied to appeal a British competition watchdog ruling that it must sell Giphy on grounds that include challenging the finding that the deal removed a potential competitor in display advertising.

According to Reuters, the Competition Appeal Tribunal published a summary of Meta’s application, outlining its challenge on six grounds.

The US company, which owns Instagram and WhatsApp as well as Facebook, said the CMA had failed to assess its offer to ensure Giphy could continue to provide services to competitors like Snapchat and TikTok on the same terms.

The regulator’s decision was also procedurally flawed, Meta said.

Related: UK Watchdog Orders Facebook To Sell Giphy Over Competition Concerns

The CMA ordered Meta to sell Giphy, which it acquired for a reported $400 million in May 2020, in November after it decided the remedies offered by the U.S. company did not answer its concerns.

It was the first time the British regulator had blocked a major digital acquisition, and it signaled a step change in its scrutiny of “big tech” companies.

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